INSTAGLAM Celebrates 10 Years as the UAE’s Leading Luxury On-Demand Beauty Platform

 a trailblazing luxury on-demand beauty platform born in Dubai, marks its 10th anniversary today. Founded in 2016 by entrepreneur Haifa Addas and her brother Abdel Aziz Addas, the platform has served over 20,000 clients, built a network of 3,000+ vetted beauty professionals, and became the trusted beauty partner of choice for some of the world’s most prestigious brands — including Dior, Hermès, Louis Vuitton, Jumeirah Group, and Vogue Arabia.

“When we started INSTAGLAM, we had one conviction: that women in the Gulf deserve beauty experiences that match the luxury of their lives — at home, on their terms, without compromise. Ten years on, that conviction has only grown stronger. We are not just celebrating a milestone. We are launching a new decade.”

— Haifa Addas, Co-Founder & CEO, INSTAGLAM

From Vision to the Region’s Defining Beauty Platform

INSTAGLAM was born from a gap Haifa identified first-hand during her 15+ year career in luxury beauty marketing — spanning L’Oréal, Lancôme, Giorgio Armani, and Pan Arab celebrity management. The UAE had world-class beauty talent and a sophisticated, discerning clientele, but no platform capable of connecting them at the standard they deserved.

What began as a consumer booking platform has evolved into a full-spectrum luxury beauty partner — serving individual clients through on-demand home services, and powering the beauty operations of the Gulf’s most prestigious fashion houses, hotels, and events.

Ten Years in Numbers

A decade of redefining luxury beauty across the GCC:

+20,000 clients served across the UAE and GCC

+3,000 vetted beauty professionals on platform

+200 shoots, fashion shows, and events completed

+300 training sessions and workshops delivered

+50 brand clients including global luxury houses

+100 weddings beautifully executed

A Legacy of Luxury Partnerships

INSTAGLAM has delivered beauty services for trunk shows, brand activations, store openings, fashion editorials, hotel in-suite experiences, and corporate events — building long-term relationships with Dior, Hermès, Louis Vuitton, Tiffany & Co., Chopard, Piaget, Céline, Jumeirah Group, L’Oréal, Vogue Arabia, ELLE Arabia, and Dyson, among others.

Looking Ahead

As INSTAGLAM enters its second decade, the platform is deepening its B2B partnerships with luxury fashion and hospitality brands, expanding its professional training Programmes, and strengthening its presence across all five GCC markets. Brands seeking a trusted luxury beauty partner for events, activations, or long-term collaboration are invited to connect directly.

“Ten years of taking on the GCC—setting the benchmark for what luxury beauty looks like in this region, never compromising on the standard our clients expect. That is exactly what makes us the right partner for the world’s most discerning brands.”